YPK

HUMAN SCALES BREATHES MASCULINITY. AND SO DO WE!

HUMAN SCALES1

Press factory and anotherproject will go the way together with Human Scales in Germany, Austria and Switzerland!

Market launch consulting, Public Relations and Distribution!
Strategy and Execution!

Human Scales Beitarg

Press factory and anotherproject will go the way together with Human Scales in Germany, Austria and Switzerland!

Market launch consulting, Public Relations and Distribution!
Strategy and Execution!

Where are they from?

Human Scales was co-founded in 2007 by Mikko Kärmäräinen and Peter Ferber. Our trademark and brand name are inspired by two elements dear to the hearts of our co-founders, angling and the coastal archipelago. The name itself implies that the clothes you wear are indeed a part of you, in essence ”a second skin” or ”human scales”.

Who are they?

Human Scales is a label that breathes masculinity.

This subsequently sets the standard for all communication and is evident in our advertising, at exhibition centres, in showrooms and in department stores.

The concept behind our line stems from our background as retailers. We have worked with many well-established name brands and some lesser-known brands. Working in this way inspired us to create a clothing line that connects with and appeals to our primary target group: the sophisticated man aged 25 years and up.

Distinguishing characteristics for Human Scales are its timeless design, tailored fit and we use only fabrics of the highest quality.

At this point in time we are best known for our  leather jackets, shoes and blazers.

Human Scales is located in over 80 stores in Sweden, Norway, Finland, Denmark, England, Ireland, Germany, Austria, Switzerland and Spain.

Where are they from?

Human Scales was co-founded in 2007 by Mikko Kärmäräinen and Peter Ferber. Our trademark and brand name are inspired by two elements dear to the hearts of our co-founders, angling and the coastal archipelago. The name itself implies that the clothes you wear are indeed a part of you, in essence ”a second skin” or ”human scales”.

Who are they?

Human Scales is a label that breathes masculinity.

This subsequently sets the standard for all communication and is evident in our advertising, at exhibition centres, in showrooms and in department stores.

The concept behind our line stems from our background as retailers. We have worked with many well-established name brands and some lesser-known brands. Working in this way inspired us to create a clothing line that connects with and appeals to our primary target group: the sophisticated man aged 25 years and up.

Distinguishing characteristics for Human Scales are its timeless design, tailored fit and we use only fabrics of the highest quality.

At this point in time we are best known for our  leather jackets, shoes and blazers.

Human Scales is located in over 80 stores in Sweden, Norway, Finland, Denmark, England, Ireland, Germany, Austria, Switzerland and Spain.