Press factory and anotherproject will go the way together with Human Scales in Germany, Austria and Switzerland! Market launch consulting, Public Relations and Distribution! Strategy and Execution!
Fashion Week – Das ist die Zeit im Jahr, in der die Modewelt nach Berlin blickt und bei Press Factory die Köpfe und Telefone gleichermaßen heiß laufen. Routine ist zur Fashion Week ein Fremdwort, denn jedes Jahr ist anders, neu und spannend. Nichts ist vorhersehbar und das lieben wir so sehr an dieser verrückten Zeit. Bereits zum zweiten Mal haben wir die Modeschau von Isabell de Hillerin im Rahmen des Berliner Modesalons betreut. Am Fashion Week-Dienstag überzeugte die Designerin mit einer beeindruckenden Runway Show ihrer fabelhaften Herbst/Winter 2016 Kollektion Zuschauer und die Presse im Kronprinzenpalais.
KAPTEN & SON – The watch with the anchor.
Three founders. One vision. One success story.
Founded in 2014 by three young entrepreneurs Fabian Deventer, Artjem Weissenbeck and Johannes Theobald in Münster – the label KAPTEN & SON is already writing a successfull story.
Bicycle commuters have a reason to celebrate: VANMOOF’s specially developed bikes for city dwellers are now available for German metropolitans. The popular models of the Dutch bicycle manufacturer can be purchased from now on via the new German online store.
Der Berliner Mode Salon opened its doors for the second time and successfully demonstrated its increasing importance for the Mercedes-Benz Fashion Week in Berlin. Der Berliner Mode Salon at the Kronprinzenpalais (Crown Prince’s Palace) transformed itself again into a stage over three days, with its events making a statement for German fashion and making the passion for the craft palpable. The sense of community among the participating designers was tangible in all areas and characteristic of an event that, once again, was able to make its mark as a positive development in the German fashion industry. With displays for the public over three floors, it was made clear just how much fashion is part of our culture and is also a key economic factor. While in January, 18 selected German designer labels presented their work in a group exhibition in the generous spaces of the Kronprinzenpalais, this time the invited guests could admire the individual exhibits and tableaux vivants from 30 designers. For the first time, this included accessory and jewellery labels. As part of the group exhibition, Mercedes-Benz also presented the three German finalists of the 30th International Festival of Fashion and Photography in Hyères. This is a development […]
„The brand name implicitly suggests that the clothes you wear are a part of who you are but also an integral part of yourself – “a second skin” or a “human scale”. HUMAN SCALES was founded by Mikko Kämäräinen and Peter Ferber in 2007. It’s the details that make the menswear label to what it is. The brand is known for passionate work with extremely high-quality materials and careful workmanship. „I spend a lot of time weighing the qualities of trims and linings to ensure that everything matches and harmonizes with the garment as a whole.“ (M.K.) HUMAN SCALES doesn’t want to create loud fashion statements. The design is defined by casual styles without unnecessary applications that can be combined easily. When it comes to the purchase of materials for knitwear and jackets the brand works with the best suppliers in the Biella district in Italy. All shoes are handmade and produced out of calfskin. Denim, jersey and most shirting fabrics are sourced from small Japanese textile companies. „We strive for uncompromising quality throughout the range and we do this without robbing you blind.“(M.K.)
On saturday, for the third time, the Eye Candy Event by Mister Spex took place. Spring is here, the sun is shining and sunglasses are again the favorite accessory. Summer is for festivals. Coachella, Melt or Rock am Ring – there is a festival for every kind of music and taste. The same counts for the sunglasses trends by Mister Spex. Shades in every fit and colour. Together with the lovely girls from Teeth are Jade, Vreni, Vicky, Anni, Dominique, Mia, Laura, the adorable two, Ricarda, Magdalena and Nelly we celebrated a wonderful festival day. There was a batic session, a BBQ and together with the succesful streetstyle fotografer & blogger Leni we did a beautiful photoshoot. Stay tuned for the making-of video!
An acknowledgement to fashion design „Made in Germany” and the fashion location Berlin. From the 19th until the 21st of January 2015 the “THE BERLINER MODE SALON” took place at the Kronprinzenpalais, it included fashion-shows, presentations and a photo exhibition. How expressive, variable and relevant German fashion design is, is proved by 18 leading designers who were presented in a group exhibition on the 20th of January 2015. THE BERLIN FASHION SALON wants to support the creative potential of German fashion design to make it more public. The mutual goal of initiators and designers is to strengthen the perception and awareness nationally as well as internationally. Moreover, Berlin should prosper as the German fashion metropolis. Behind this initiative stands essentially Christiane Arp, chief editor of the German Vogue and Marcus Kurz, managing director of the creative agency NOWADAYS. “We would like to establish THE BERLIN FASHION SALON this year, to set a positive and important example for the creative and economically meaning of German fashion design”, explains Marcus Kurz. The following designer were presented: ALLUDE, AUGUSTIN TEBOUL, DAWID TOMASZEWSKI, DOROTHEE SCHUMACHER, HALTBAR, HIEN LE, IRIS VON ARNIM, ISABELL DE HILLERIN, LALA BERLIN, MALAIKARAISS, MARINA HOERMANSEDER, MICHAEL SONTAG, ODEEH, PERRET SCHAAD, […]