As strategic communication agency Press Factory initiated the European launch of the new Doutzen’s Stories Swim collection right from the start. Due to the fact that this collection has been shot on Cuba also the venue were set up in a Caribbean flair. The authentic industrial loft named Fabrik 23 in Berlin has been transformed into a bustling venue with the main focus being Doutzen’s Summer Stories. A Cuban live band made sure to get the international press in a summery mood as well as hot Latino dancers. Even Doutzen had the feeling being back in Cuba and had a little dance to salsa and merengue rhythm.
From Creative Concept to execution
Press Factory guided the whole European media launch, starting from the selection of the media partners, the support of the international top model Doutzen Kroes, artist booking and the event itself.
The new swimwear collection was presented to the exclusively invited press accompanied by an unique launch event in Berlin. The medialization included interviews with Doutzen Kroes for the print- and online press, blogger invitations for the event, an exclusive event video and a subsequently tv appearance.
The Doutzen’s Summer Stories swim collection is available online from 2 May and is available in all Hunkemöller stores from 5 May.