“Elegance is not about
being noticed,
it’s about
being remembered”

Giorgio Armani
Guest management, media management, PR work, event management

To celebrate the opening of the first Giorgio Armani boutique in Berlin, hosts Giorgio and Roberta Armani invited guests to a cocktail reception in the new store located at Kurfürstendamm 54 on Tuesday 14th February 2012. Giorgio Armani’s hand-drawn sketches of the celebrity outfits were also on show. Superstar Clive Owen wore a classic dark suit.

Chinese actress Kitty Zhang opted for a grey, shimmering organza dress with striking pleats. Actress Antje Traue came in a sleeveless dark blue dress with velvet detail. Iris Berben wore a creamy-white suit. Nathalie von Bismarck turned up wearing the classic combination of white blouse and elegant grey skirt. Claudia Michelsen and Anatole Taubmann were also dressed in Giorgio Armani – she wore a short-sleeved, silk-crepe dress, he wore a classic dark suit with understated pinstripes. Opera singer Nadja Michael paired a cropped sequin jacket with shiny grey trousers with slits.
Aspiring young German actors were also in attendance, such as Leonie BeneschSarah Horvath, Aylien Tezel, Arnel Taci, Trystan Pütter and Max Riemelt, who, like many of the famous guests at the event, were also wearing outfits by Giorgio Armani. More than 350 people visited the boutique that evening, including representatives from the worlds of culture and business, as well as local Berlin celebrities and national and international stars.

To create something
your mindset must be
relentlessly focused
on the smallest detail.

Giorgio Armani